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These webinars were conducted with interviewees from the video game industry, education, and research backgrounds. Interviewees included Kate Edwards (former executive director of the International Game Developers’ Association and named as one of the ‘10 most powerful women in gaming’ by Fortune magazine in 20133), David Wessman (former lead designer on Star Wars games in the 1990s and now founder of Impeller Studios), and Oscar Bastiaens (researcher into transmedia storytelling and semiotics), among others.